« The biggest market is in the smallest sales | Main | The "Pro-Am" Revolution »

January 03, 2005

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bfb6353ef00d83422c9b953ef

Listed below are links to weblogs that reference Nanoeconomics:

» The Long Tail, nanoeconomics and the 2004 politica from chattr +a -V
There's a cliche that if you can sell soap, you can sell a candidate, so if you can run a successful product marketing effort, you're prepared for a political campaign. But marketing is starting to target the long tail. Forget squeezing millio... [Read More]

» 「The Long Tail」とナノ経済 from 渡辺聡・情報化社会の航海図
昨年、「Long Tail」という概念を何度か取り上げた。「インターネットは80対20の法則を越える」、「Yahoo、Google、Blog、RSS後の世の中」、「戦場はビデオ検索技術へ」などがそうである。概��... [Read More]

Comments

Morten Bay

Hi Chris,

No matter what - the attention you are giving the nanoeconomy of The Long Tail is shaking up things a lot right now.

Here are some points that come to my mind when reading about the long tail...

- Where is the dividing line between the long tail and the short tail? Is there an upper price limit to long tail products?

- Is advertizing for long tail products possible, or would that kill the attractive, low-cost of "stocking" the long tail product?

- Will this sort of advertizing become essential in the future, or will it simply not be necessary?

- The long tail's obvious core product is entertainment products that can be digitized, because storage costs are low. But what if outsourcing storage to places like India could lower storage costs for physical products too? There is still the transport issue, but the way the budget airline market is exploding right now, a new market of budget shipping might emerge, especially if the long tail creates enough interest...or what? Could e.g. exotic food or modern furniture be sold in the long tail?

praktike

Aren't you really just talking about perfect price discrimination, which is a microeconomics concept?

The only thing new is that it's now less theoretical.

Morten Bay

Probably...I'm an "improper economist" - I just wanted to share my immediate thoughts...

But even though it's theoretically a micro-economy concept won't the marketing part of it be applicable to nanoeconomy anyway?
Just trying to learn something here...

Bill A

Nanoeconomy is probably going to be a hotly contested term. Better off picking something less fought over. The Picaeconomy? Pica being a unit of measurement in publishing...

rob

I have an anecdotal point:

Nanoeconomics, however you define it, will certainly shake up markets, it already has. The shakeup may depend on the company, however.

My parents enjoy square dancing. They enter competitions and such and have to wear costumes. These costumes, especially for the women, aren't something you go get at Target. They're elaborate and expensive. In the city where they live, ONE woman makes the stuff and sells it for huge bucks. Then a rumor swept through the square dancing club: you could get the stuff MUCH cheaper on eBay, both new and used. Boom! the local woman was out of business (or at least has to sell much more cheaply).

Oli

Nannoeconomics, on the other hand, is the economics of dwarfs. It's largely concerned with the pros and cons of pegging your economy to mithril.

John Henry

There are a lot of issues to be resolved with producing, marketing and delivering small volumes of products. I think you have identified some of the interesting ones.

One area often overlooked is the cost of changeover. Changeover being the process of converting a manufacturing line or machine from product A to product B.

A bottling plant going from 16oz to 20oz bottles may need to stop the line for as long as 8 hours at, as I am sure you can imagine, an enormous cost.

Publishing is another area where this occurs but can be addressed with digital printing on demand. That is, pretty much no setup or changeover costs to go from book A to book B. (Assuming both are already digitized)

I do a lot of work in this area and an article I wrote for Advanced Manufacturing magazine may be of interest. It's titled "Flexible products demand quick changes"

It's available at
http://www.advancedmanufacturing.com/November01/changeover.htm

If I can be of any help, just holler.

there's a lot of other info and articles at my site, www.changeover.com

John Henry
john (at) changeover.com

Oren

The Long Tail may be a great place to do business, but I don't think it's a good place to get rich. In the music business, for example, I don't believe that there are many big record deals or highly paid executives out on the Tail. Instead, there are small record companies and many musicians making a decent living if they're lucky.
Because there's less money at stake, you can be more relaxed about the content. Just compare emusic.com with, say, Napster or iTunes. emusic is pure "Long Tail," and sells unencrypted MP3 files.

This is why the Long Tail may frighten, for example, executives at the major labels. They're not scared of going out of business, but of the possibility that they may have to go back to earning normal salaries.

mohamad

plese send to me some article mathematicseconomics

christmas gift ideas

This is how learning curves are useful. It's not uncommon for manufacturers to price vehicles above their marginal cost as the cost will decrease over time. At least, it wasn't uncommon in the early 90s according to my profs. If it costs 5 lakh, then you're right but if Tata is only losing a bit on the first ones then the economist in you should understand.

read more

Nanoeconomics works in the online world because the Internet is almost a perfect platform.

The target audience is easily captured by technologies such as search. As the web evolves, so will the study of nanoeconomics.

The comments to this entry are closed.

Tidbits

The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!