Adding to the evidence of a shift from mass culture to niche
culture, the latest Nielsen numbers (
link coming it turns out this was custom research for us, so no external link I'm afraid) confirm that network
TV is losing young men at an accelerating pace. For the September
04-April 05 period, broadcast (network) TV viewership by 18-34 year old
males was down by 7.8%.
Where are they going instead? Ad-supported cable TV (ie, Comedy Central and the Cartoon Network, but not premium channels such as HBO), which were collectively up 5.3% over the same period, and videogames, up an astounding 16.7% in equivalent viewership terms.
Source: Nielsen Media Research