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July 13, 2005


Justin Long

I have been reading your comments and have found them very useful.
It's interesting to me how some folks don't go after niches that are
so obvious. One is Christian music.

Although I listen to "secular", there's quite a bit of Christian-
oriented religious music that I enjoy. In fact, many hearken back to
the late 70s and early 80s. Now, given that there is a HUGE Bible Belt
in the USA, and an even bigger belt OUTSIDE the USA - remember that
today, the majority of Christians are actually OUTSIDE America, but
love American tastes - it seems to me that there would be a huge
demand for music. But you can't find much outside of the current "pop
hits" within some of these niches.

For example, a quick scan of Microsoft's MSN Music within the
religious scene shows authors like Michael W. Smith, Amy Grant, Jars
of Clay, etc. But try to find an early Petra album - as I have been
trying to find one in particular - and its hard going. None of the
normal outlets have them.

I imagine this might be true of most niches. For some reason people
aren't putting them up. I don't know if this is on the artist's side,
the artist's agent side, or what. But there's folks out here (like
me) who would love to buy some, even if only for sentimentality's sake.

Also, there was an interesting comment about Bittorrent. The caveat
with bittorrent is that finding anything other than what is presently
"hot" is impossible. That is the problem with peer-to-peer - you have
to find someone who is interested in what you are interested in.
So if you THINK you want something, you have to get it while it is
"hot." Otherwise, you may not find anyone who is uploading it.

That's one of the reasons I think the major networks are missing the
boat here. I don't presently live in the USA and I would pay to
download certain shows - maybe not big bucks, but, say, $4 or $5.
If they were DRM'ed that would be fine with me. They don't show
them here, and I want to keep up with them.

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The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!