Another awesome Long Tail video

My British publisher, Random House, has put together a new site to promote the book in the UK, which includes the above cool video made by Apt Studio in Edinburgh. Those clever Scots have morphed a series of spheres (which symbolize niches) into pie charts, then a powerlaw and then my face. Like this:

It's terrific and I'm totally impressed. The site also has two free sample chapters--the Introduction and Chapter 7, The New Tastemakers--amounting to some 33 pages. Even better, they've released the component graphics and animation files used to make the video under a Creative Commons license so that anyone can use them, misuse them, mess with them or otherwise remix them for any purpose they want. Check it out.

Comments

[Mick Stanic]

Nice...good choice of publisher Chris :)

[Graham Chastney]

Very nice indeed.

Do you think that it's significant that the dots symbolising the long tail are the ones that make up the top of your head? :-)

[bodoro]

Eine wirklich super Seite!

[Ben Schwartz]

Another great video, Chris. What fun.
And can I just say that I love that introduction? Tee hee. Just putting that out there. Best publicity I've ever gotten.

Ben

[Santos]

Over the last year and in a country like Colombia, underdeveloped but with amazing talent potential, I have been feeling a weird energy pushing up and out in many entertainment topics. I had no idea how to classify it until I met " the long tail ". It's the natural andersonism of such huge talent around....

[usb flash drive]

The approach you share here is pretty much exactly what I'm trying to do, but I must say Im a little bit surprised at how the factors for ranking for long-tail vs. generic terms differ according to this graphic.

You can rank for long-tail phrases without any links from within the community? Would it be possible to rank for "compare credit cards" if you created such a site and linked to it from some other sites that have absolutely nothing to do with credit cards? Would link authority be enough to rank for that term?

Whereas for "credit cards" you could pile up link authority from seobook, cnn, bbc, nba com, etc. and not get a top spot if you dont have any actual links from related sites?