June 15, 2007

Ad Update 2 (last one, I hope)

Our investigations into why wired.com was shut down for eight hours by a misbehaving ad continue. We've now pulled the server records and they show that what I was told earlier this week is incorrect. The agency did not switch the creative without telling us; instead, it appears that our own internal quality assurance process somehow didn't spot that the ad didn't have a close box (our policies don't allow those kind of ads) when they'd approved it weeks before. That's why the ad didn't have a timeout, and why it wouldn't go away.

As previously noted, we have taken all interstitial ads off the site until we can come up with a better process that will guarantee this never happens again. The silver lining may be we create a better process that improves standards across the industry.

And on that note, I hope this is the last you hear of this, and I can now happily return to Long Tail/FREE blogging, of which more later today.

Jun 15, 2007 7:45:26 AM

7 Comments

Paul McEnany

Can I suggest not using interstitials ever again? Then, problem solved, and wired doesn't have to be the guy running ads that nobody likes...

Posted by: Paul McEnany | June 15, 2007 at 01:32 PM

sakthi

I go with Paul,its better to not using them again.Anyway you get rid of from that,keep blog(free)...
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